Social Media Storytelling for Sustainable Destination Campaigns
A teaching companion with instructor resources
Instructor Resources for Teaching a Module
The
monograph Travel Writing for Tourism and City Branding: Urban Place Writing
Methodologies was created from research and the teaching of travel writing
at tourism and business schools across Europe. The authors, Dr Charlie
Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous
expressions of gratitude received from teachers and practitioners since the
publication of the book at the beginning of 2023. Nevertheless, they wanted to
further explain and facilitate certain processes, approaches, and questions to
enhance the planning of lessons or practical tasks. Therefore, they have
compiled a collection of additional tools and resources. This handbook aims to
be additional support in teaching travel writing methodologies and in making
advances in the methodology of dialogue as research.
Stakeholders in Place Branding
Every
place, city or a tourism destination is a complex system that needs to be
understood, branded and managed as such. It is essential to emphasise that each
destination has its characteristics associated with geographical location,
culture, and history, which should be considered in destination marketing and
the design of tourism products. It is also crucial to be aware of the existence
of various stakeholders at the destination and invite their collaboration. The
authors primarily aim to encourage creativity, engagement with these
stakeholders, and the use of the proposed didactic methods in tourism and
management studies.
About the Storytelling Teaching Pack
In this Storytelling Teaching Pack, we show you how to build
a storytelling campaign on social media for tourism destinations. The study
pack is for lecturers in tourism management and for lecturers in English who
want to add place-making to their teaching. The students will learn to research
and write narrative non-fiction. The pack can be useful for learners on their
own but is written as if a class of students were pursuing the same module. We
are making the pack to respond to the requests to provide a teacher’s route
through the material of our textbook, published by Routledge (Taylor &
Francis) Travel Writing for Tourism and City Branding. The pack also
helps lecturers focus on adding the following topics to their teaching: social
media, content authoring and marketing, place-making and sustainable tourism
design.
The teaching and learning use the Microsoft platform called
MS OneNote. We have made a notebook for this which is structured with sections
and has templates for the notebook pages. Or you can use Google Drive and Google Docs with our templates.
The Process Model as a Notebook
We have made all the resources for re-use in Microsoft OneNote
and Google Drive freely available for you to re-use and get started with the
process model as a journaling notebook. The main web page to read about this
and to find links is https://travelwritersonline.blogspot.com/2026/09/process.html
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