2 Social Media Storytelling for Sustainable Destination Campaigns The Monograph as Textbook The monograph Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research. Every place, city or a tourism destination is a complex system
ISSN 2753-7803
