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2 Social Media Storytelling for Sustainable Destination Campaigns

 2 Social Media Storytelling for Sustainable Destination Campaigns The Monograph as Textbook The monograph Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research.   Every place, city or a tourism destination is a comple...

Dialogue and the Zettelkasten

In our research on how to turn literary travel writing projects into research projects, Jasna and I have developed a process of journaling with dialogue at the centre. This dialogue might start with reading an academic article that proposes a new theory in tourism or it could be an interview with someone in the industry.  Capture the Catalyst As promptly as possible, this catalyst is captured in the online file-card index, and a section of affirmative journaling is written up while the idea is still stimulating and challenging. In our experiments I have made a page template for MS OneNote with named cells in a table of prompts to gather the journaling process, please see the picture of my Zettelkasten template below for MS OneNote: Next, of course, we need to test our processual methodology over and over again in professional projects for DMOs and with destination stakeholders to make it robust for the industry. We are planning to explore a few tourism towns, beginning with Zadar. ...

OneNote from Journaling to Publishing

I have just presented this guest lecture to a group of Masters postgraduates on my development of Microsoft OneNote as a journaling template for travel writing projects. I was inspired by the Zettelkasten concept of keeping your journaling and returning to it to index your pages so that you can find older notes and develop them into travel stories. I am very pleased to be able to share this talk as a narrated MS PowerPoint slide-show converted to mp4 for YouTube, here: You can click below on the  Link to view slides in Google Drive

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