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Events Management Book Announcement

Events Management for the Infant and Youth Market is a new academic book edited by Dr Hugues Seraphin from Oxford Brookes Business School, where he is Senior Lecturer in Tourism, Hospitality and Events. The future of the events industry Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people. Bringing together practitioners and academics in unparalleled partnership, ground-breaking research is presented on event design and type in Europe, America, Asia, and Australia. The focus is on real-world application of ideas formed from empirical data. Four types of events are covered Topics include: the ‘greening’ of events, factors affecting attendance, satisfaction, and the loyalty of customers, plus a detailed cross-section and a

Waytale as Waytoon

Back in July 2022, Hugues invited me to do some research and development to update literary walking guides. We were working on a project for Winchester and Emerald. I re-visited the ramble-strip design I had made for iPhone screens back in October 2014; I found it again on ResearchGate. By early August, I had a draft design, which makes a nod to the style of webtoons, with their gap between frames. My essential ramblestrip is still at the heart of the vertical scrolling pdf and ebook versions, though. Of course, I wanted to retain what I had learnt about narrative knowing, so you will see I have kept an I-narrator, and those all-important, past tenses to recount the walk across town. The comics sensibility, with its call-out speech bubbles, lets me add a second gloss to the voice of the narrator. The narrator’s cartoon memoji can hail the reader direct from the Waytale as it unscrolls down the phone screen. The webtoon wave has found its home in South Korea, where webtoon comics have

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