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Social Media Storytelling

  Social Media Storytelling for Sustainable Destination Campaigns A teaching companion with instructor resources Please click on book cover to download free eBook from Google Play Bookstore Instructor Resources for Teaching a Module The monograph Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook aims to be additional support in teaching travel writing methodologies ...

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