Travel Writing for Tourism Slovene Translation

Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies. 

The monograph contributes to the professionalisation of travel writing. Its approach establishes a new connection between tourism and city branding, which will encourage new travel writers and bloggers to produce thoughtful, high-quality content. The book demonstrates that literary travel writing is a research process that an author–researcher can apply in spaces where value is created. This research process extracts, preserves and communicates that value, while also serving the writer as a tool for in-depth exploration of place. 

Travel writing as research

Travel writing as research is presented as a methodological practice that researchers can learn and apply in their projects, both in academic contexts and in the commercial context of city branding. Examples of literary travel writing from the authors’ research projects are examined, and their effects are further analysed. The monograph contributes new insights, also by including research findings on urban spaces obtained through this new method.

Potopisno pripovedništvo za turizem in znamčenje mest: Metodologije pisanja o urbanih prostorih

Please click on book cover to view publisher's site

Predgovor

Potopisno pripovedništvo je med akademiki, raziskovalci in komunikacijskimi strokovnjaki v turistični panogi vse pomembnejše in vse bolj razširjeno. Doktorandi turističnega menedžmenta ter strokovnjaki za nove medije se lotevajo projektov potopisnega pripovedništva, vendar so na terensko delo pogosto slabo pripravljeni. Poleg tega si ne znajo predstavljati, kako naj bo videti končno besedilo, na kakšen način bo objavljeno in razširjano ter kako bo vrednoteno. Na področju turističnih študij in na tečajih ustvarjalnega pisanja ustrezne metodologije še niso razvite, v znanstveni literaturi pa niso ustrezno obravnavane, čeprav želi vse več raziskovalcev potopisno pripovedništvo uveljaviti kot legitimno raziskovalno metodo. Ta knjiga zapolnjuje to vrzel.

Mestne in druge občine ter upravljavci destinacij (DMO) iščejo nove načine za naročanje in podporo profesionalnim avtorjem vsebin v okviru projektov znamčenja krajev za turistični razvoj ter privabljanje naložb v mesta in občine. Znanstvena monografija prispeva k profesionalizaciji tega segmenta kreativne industrije. Njen pristop vzpostavlja vznemirljivo novo povezavo med turizmom in znamčenjem mest, ki bo spodbudila nove potopisce in blogerje k premišljenemu ustvarjanju visokokakovostnih vsebin.

English Version and Teaching Pack

Mansfield, C. & Potočnik Topler, J. (2023). Travel Writing for Tourism and City Branding - Urban Place Writing Methodologies. Abingdon: Routledge. DOI: 10.4324/9781003178781

Potocnik Topler, J. & Mansfield, C. (2024). Social Media Storytelling for Sustainable Destination Campaigns: A teaching companion with instructor resources. Totnes: Travel Writers Online.