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Social Media Storytelling e-book

Social Media Storytelling - e-book version now available

Now free to download as e-book

About the Storytelling Teaching Pack

In this Storytelling Teaching Pack, we show you how to build your own campaign on social media for tourism destinations. The study pack is for lecturers in tourism management and for lecturers in English who want to add place-making to their teaching. The students will learn to research and write narrative non-fiction. The pack can be useful for learners on their own but is written as if a class of students were pursuing the same module. 

We created the pack to respond to the requests to provide a teacher’s route through the material of our textbook, published by Routledge (Taylor & Francis) Travel Writing for Tourism and City Branding. The pack also helps lecturers focus on adding the following topics to their teaching: social media, content authoring and marketing, place-making and sustainable tourism design.  

Free Download in Preferred Formats

Please click on the icon and select download

 .EPUB format for Amazon Kindle and Google Play Books

 .PDF format for Acrobat Reader

 Microsoft MS-WORD .docx format 



Please cite us by:
Potočnik Topler, J. & Mansfield, C. (2024). Social Media Storytelling for Sustainable Destination Campaigns:  A teaching companion with instructor resources. Totnes: Travel Writers Online. ISBN 9781838096458  


Reviewers:
Professor Violeta Zubanov, PhD, Educons University,
Professor Iva Blažević, PhD, University of Pula,


This book is published under a Creative Commons International licence (CC BY). This licence allows you to remix, edit, and build upon this work but you must credit the original authors using the reference in ‘Please cite us by’, shown above. 
 











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