Events Management for the Infant and Youth Market is a new academic book edited by Dr Hugues Seraphin from Oxford Brookes Business School, where he is Senior Lecturer in Tourism, Hospitality and Events.
The future of the events industry
Infants and young adults represent the future of the events
industry. Yet, until now, there has been little research in this important and
growing sector. Events Management for the Infant and Youth Market takes a
comprehensive look at the unique challenges posed for planning and delivering
events for young people. Bringing together practitioners and academics in
unparalleled partnership, ground-breaking research is presented on event design
and type in Europe, America, Asia, and Australia. The focus is on real-world
application of ideas formed from empirical data.
Four types of events are covered
Topics include: the ‘greening’ of events, factors affecting
attendance, satisfaction, and the loyalty of customers, plus a detailed
cross-section and analysis of stakeholders. Four types of events are covered,
business, family, sports, and cultural. The scale of events encompass local
community gatherings, business events, and private functions. Practical
guidelines are given for the planning and delivering of these events
successfully for infants and young adults. This is the future of events, as
seen by leading experts and professionals.
PART I. Events for Infants and Young Adults: Theoretical Frameworks
Chapter 1. Children’s Engagement in Event Tourism: A
Conceptual Framework; Zohre Mohammadi and Fatemeh Fehrest
Chapter 2. Childhood Family Events, Memories, Nostalgia and
Sustainability Discourse: Conceptual and Theoretical Perspectives; Shem Wambugu
Maingi and Vanessa, G.B. Gowreesunkur
Chapter 3. Marketing Sustainable Events for Children; Marco
Paulo Martins, Ricardo Jorge da Costa Guerra, Lara Marisa Gonçalves Dos Santos,
and Luísa Margarida Barata Lopes
PART II. A Youth and Childism Perspective of Events
Chapter 4. University Sustainability Career Information
Events for Future Leaders; Karen Cripps
Chapter 5. How Children Experience Major Sports Events:
Narratives of the Mediterranean Games Oran, Algeria 2022; Yasmine Ait-Challal,
Souad Djedi- Birady, Faouzi Ghidouche, and Kamila Ait-Yahia Ghidouche
Chapter 6. The Agency of Children and Young People in
Sustainability Transitions Eco-spiritual Events on Hare Krishna Eco-farms in
Europe; Tamas Lestar and Giuseppe Pellegrini-Masini
Chapter 7. Turning Winchester (UK) into an Eventful Children
City: Investigating the Creation of a Webtoon Festival; Charlie Mansfield and
Hugues Seraphin
PART III. Planning and Delivering Events: A Practical Guideline
Chapter 8. 7 Steps to the Perfect Children’s Event; Chris
Powell
Chapter 9. Venue Considerations when Planning Child Centric
Events; Emma Delaney
Chapter 10. Sports Events and Children: ReesLeisure
Management Approach; Abi Knapton
PART IV. Case Studies
Chapter 11. Children at Weddings: How to manage Parents and
Children before, during and after the Wedding; Marie Haverly
Chapter 12. Creating Unique Workshops and Events for
Children: The Case of Birdhouse Studio; Sarah Green
Chapter 13. Organising Events with Children with
Disabilities at ANPRAS (Mauritius): Insights and Implications; Vanessa, G.B.
Gowreesunkar and Shem Wambugu Maingi
Chapter 14. A Kids TEDx? Handing over the Microphone to
Children to bring us all Inspiration, Learning and Wonder; Jan Carlyle
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