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Millbay Residency - a tourism history lesson

SuDS, Stonehouse and Plymouth Stonehouse was a separate place, a neighbour to Plymouth, until the towns were merged in 1914. Since the turn of the millennium, former Ministry of Defence property in Stonehouse has passed into local city council and then private hands for regeneration of the dockside area, including our area of study, known as Millbay. The first notable leisure and housing project was to convert the Royal William Victualling Yard. Our mission is to find walking routes into and around this emerging tourist area as it changes use to leisure and becomes part of the experience economy. As the writing and photography took shape under the title of The Millbay Residency, a marshland regeneration scheme funded by the European Union's Interreg initiative also reached completion on Bath Street, Plymouth. The local government and the urban regeneration scheme gave this old urban marshland a new French-styled place-brand with the name Millbay Boulevard. How is that connecting wi...

Referencing with a Literary Tourism Bibliography

A Guide to Referencing When you embark on writing your PhD thesis or start a book-length project as an academic author it is essential to start collecting and managing your journal articles and book references. One method that requires no new training is to keep just one WORD document or Google Docs document with all your references as you collect them. Here is one, below, that I made for the specialist area of Literary Tourism. This example provides a valuable starting point for new research in this field.   In MS WORD you can keep the separate, single file open even when you are typing in one of your live chapters, then tab across to check or add a referenced article or book. If you work in the free Google environment, then try the recent feature of smart-chips to keep a quick link to your single doc of References. Use the at-symbol to point to a unique filename in your Google Drive, in the format below. If you click on this link you will find a Drive folder with this bibliog...

Threads as a disruptive technology in tourism marketing

In the first hours of going live on July 6th, 2023 the microblogging platform threads had attracted 40 DMOs. The top 4 early adopters are shown in the heads-up list below.  What can we learn from this for our own CAMS (Content & Affiliate Marketing Strategies)?  1) Pre-build a hi-quality graphic assets library which resolves well on the small screen. This includes your thread avatar. Clean it and simplify it.  2) Short campaigns of 4 days with timed posts for your demographic, eg 6pm UK.  3) Spin strong thread ‘leaders’ by opening dialogue with a question  4) Respond by picking up the thread when your leader attracts comments.  5) If the leader has attracted strong dialogue then post the thread outside the threads telecosm into your other channels using the paper-plane icon. Click the icon below to follow this thread on threads …

Direct Publishing

E-Book Store If you make training materials and want to release your work as books then here are a few tips from my experience of publishing learning books for travel writers: The Google Books Partner Center, lets you open an account if you have a gmail email address and a UK bank account. You request a book store account, pay in £1 and then you can upload your ebooks in .EPUB format.  https://play.google.com/books/publish/ Convert from WORD to EPUB To convert your WORD.DOCX file into .EPUB format, I suggest the free software that I've used since August 2019, Calibre eBook Maker, free download below: https://calibre-ebook.com/download What Next? When I had built expeience on Google's eBook selling platform, I began to explore Amazon's platform, Kindle Direct Publishing. Again, it is worth having a normal buyer's account with Amazon UK so that you know what it's like to buy books online. I then opened a KDP account using this website from Amazon, link below. Amazon...

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