Threads as a disruptive technology in tourism marketing

In the first hours of going live on July 6th, 2023 the microblogging platform threads had attracted 40 DMOs. The top 4 early adopters are shown in the heads-up list below.

What can we learn from this for our own CAMS (Content & Affiliate Marketing Strategies)?

1) Pre-build a hi-quality graphic assets library which resolves well on the small screen. This includes your thread avatar. Clean it and simplify it.

2) Short campaigns of 4 days with timed posts for your demographic, eg 6pm UK.

3) Spin strong thread ‘leaders’ by opening dialogue with a question

4) Respond by picking up the thread when your leader attracts comments.

5) If the leader has attracted strong dialogue then post the thread outside the threads telecosm into your other channels using the paper-plane icon. Click the icon below to follow this thread on threads …

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