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Threads as a disruptive technology in tourism marketing

In the first hours of going live on July 6th, 2023 the microblogging platform threads had attracted 40 DMOs. The top 4 early adopters are shown in the heads-up list below.  What can we learn from this for our own CAMS (Content & Affiliate Marketing Strategies)?  1) Pre-build a hi-quality graphic assets library which resolves well on the small screen. This includes your thread avatar. Clean it and simplify it.  2) Short campaigns of 4 days with timed posts for your demographic, eg 6pm UK.  3) Spin strong thread ‘leaders’ by opening dialogue with a question  4) Respond by picking up the thread when your leader attracts comments.  5) If the leader has attracted strong dialogue then post the thread outside the threads telecosm into your other channels using the paper-plane icon. Click the icon below to follow this thread on threads …

Direct Publishing

E-Book Store If you make training materials and want to release your work as books then here are a few tips from my experience of publishing learning books for travel writers: The Google Books Partner Center, lets you open an account if you have a gmail email address and a UK bank account. You request a book store account, pay in £1 and then you can upload your ebooks in .EPUB format.  https://play.google.com/books/publish/ Convert from WORD to EPUB To convert your WORD.DOCX file into .EPUB format, I suggest the free software that I've used since August 2019, Calibre eBook Maker, free download below: https://calibre-ebook.com/download What Next? When I had built expeience on Google's eBook selling platform, I began to explore Amazon's platform, Kindle Direct Publishing. Again, it is worth having a normal buyer's account with Amazon UK so that you know what it's like to buy books online. I then opened a KDP account using this website from Amazon, link below. Amazon...

Threads

 Threads new App via Instagram.  How to get #threads  Make sure you have an Instagram account. They are free. You can join Instagram now from Facebook or as a new user if you do not already have an account.  Then within Instagram, pick the magnifying glass option to Search In the Search box type   threads    Please see screenshot below - and click on the pink ADMIT ONE ticket at the end of the search box  Please share this page and do come back to read our magazine blog  Travel Writers Online click here to Go to Instagram now  

Slow Tourism in Cherbourg

 Slow Tourism The ports on the English Channel, or La Manche if you're sailing from France, remain unexplored by motorists so we began a research project to slow down the tourism to enjoy the journey itself. First, leave the car behind and take the train. Brittany Ferries sail from three key ports on the south coast of England: Plymouth, Poole and Portsmouth with 5 destinations: Roscoff, Saint-Malo, Cherbourg, Ouistreham and Le Havre. As researchers, we settled on Cherbourg since my only recollection of the port was driving through it very quickly from the ferry. First, though, was the library research. The outcome from this study of archives was a book chapter on Cherbourg and perry for Palgrave Macmillan. Cherbourg - Perry and Roland Barthes Derek uncovered archive material on the production of a regional drink in Normandy made from pears. As a speciality drink, perry seems missing from the ethnobotany of Cherbourg. Although during the research we did find a company called M...

Museum Docenting

This is a Teaching & Learning Resource for Tourism and Heritage Management Studies, designed to fit on a smart-phone screen for downloading and use in the museum or gallery.   ⬢ The Docent's Six Steps of Presenting a Work The art works referred to here are held in Plymouth City Museum & Art Gallery, in particular this study guide focuses on Frances Reynolds and the paintings by her brother. Docents or museum tour-guides can use a 6-point scheme to help them remember what to cover for each painting or sculpture they present to their audience. This guide goes through each one of those 6 points to help you plan your docenting … ⬢ 1 Biography of the artist: Using past tenses Frances and Joshua Reynolds were born and grew up in Plympton near Plymouth in Devon.  Frances' brother, Joshua completed his apprenticeship with Thomas Hudson in the middle of the 18th century.  He also spent some time studying painting in Rome.  Frances, depicted in the painting, was a...

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