Sustainable Narratives and Technologies in Tourism
PowerPoints for Textbook Users
When you choose the textbook for your teaching then re-usable PowerPoint slides are available for 14 of the 18 chapters; 7 of them have slide scripts, too. The slides are CC-BY which means you can re-format, re-use and share without copyright worries. Please include the original book reference as a final slide in your copies. This is provided for you at the end of each PowerPoint. Here is a checklist to help you plan your module with these slides and the chapters from the book Sustainable Narratives and Technologies in Tourism.
|
Chapter Title,
Author(s) and Abstract |
Notes |
|
|
|
|
Chapter
1: 01-Tourism in the 2030s:
Sustainability and Technology. Author: Dr
Mehmet Emin Baynazoglu ·
This chapter explores how sustainability,
digital technologies, and artificial intelligence will reshape tourism in the
2030s. It examines the evolving nature of visitor experiences, the digital
storytelling of tourist experiences, and the impact of smart destinations on
the development of sustainable tourism. In addition, it analyses ecotourism
and various policy strategies, offering practical insights for designing
future-oriented sustainable tourism experiences. |
PPTx ✓ Script ✓
|
|
Chapter
2: 02-From Margins to Mainstream: Integrating Diverse Stakeholder
Perspectives in Tourism Development Author: Dr Jasna Potočnik Topler ·
The chapter critically examines the challenges
of meaningful inclusion, including power imbalances, conflicting interests,
and communication barriers. The chapter explores innovative frameworks,
participatory methodologies, and governance models designed to foster genuine
co-creation. By synthesizing theory and practice, it demonstrates how
integrating these varied voices leads to more resilient, responsible, and
socially just tourism outcomes that benefit both destinations and the tourism
industry long-term. |
PPTx ✓ |
|
Chapter
3: 03-Reframing the Local: The Guggenheim Effect and Sustainable
Place-Branding in Santo Tirso. Authors: Dr
Sara Pascoal & Laura Tallone ·
Bilbao and the Guggenheim Museum have led the
way in strategic tourism management, emphasising not just the museum's
economic benefits to the region, but also urban growth and regeneration. The
Guggenheim Museum Bilbao's Environmental Sustainability Strategic Framework
underlines its commitment to the UN’s SDGs, particularly those relating to
the environment. The so-called Guggenheim effect refers to the transformation
of a city's image and economy due to the influence of iconic cultural
institutions or events. In this chapter, we argue that this effect can
inspire sustainable tourism in small-scale cities by prioritizing creative
and cultural development that aligns with sustainable practices. |
PPTx ✓ Script ✓ |
|
Chapter
4: 04-Collaboration and co-creation: exploring the value and impact of
digital storytelling Author: Dr
Natalie Semley ·
Despite
the design and implementation of storytelling in a destination being complex,
an orthodox single case study has been designed and delivered in the
Southwest of England to capture and evaluate the role of digital
storytelling. The data-driven value
exchange has sought to quantify the significance of digital storytelling, and
in doing so has delivered an array of profound benefits for partners involved
in the collaboration between destination managers, creatives, educational
institutions, and software developers.
The study is the first of its kind, as it determines the value of
storytelling to a tourist destination through the exploration of destination
intelligence data. The empirical study
was ratified through in-depth interviews and a quantitative user survey and
concluded that the conversion rate from sharing stories to individuals
visiting a destination, can be established.
|
PPTx ✓ Script ✓ |
|
Chapter
5: 05-Sweet Memories, Sustainable
Futures: Cultural Narratives and Ethical Memory in Kraš’s Iconic Sweets Author: Dr
Anja Skapin Subanović ·
The chapter examines how Kraš's iconic
products, Bajadera and Domaćica, function as carriers of intangible heritage
within the context of sustainable tourism. Building on theories of nostalgia,
memory, and narrative ethics, it develops a methodological triangle
connecting cultural, epistemological, and ethical dimensions to analyse how
these brands evoke memory not as mere consumption but as a responsible
engagement with the past. Through contrasting modes of narrative
memory – restorative nostalgia embodied by Bajadera and reflective
nostalgia represented by Domaćica – the chapter highlights the role
of storytelling in shaping heritage narratives that balance historical
continuity, affective knowledge, and corporate responsibility, offering a
framework for more sustainable and inclusive heritage tourism practices. |
PPTx ✓ |
|
Chapter
6: 06-Blockchain Beyond Ownership:
NFTs, Co-Creation, and the Future of Tourism Experiences. Author: Dr
Yassine Mountije ·
This chapter examines the adoption of
blockchain technology (BCT) in the tourism and hospitality industry (THI).
Non-fungible tokens (NFTs) are one of the tools of BCT. NFTs are reshaping
THI with innovative ways of ownership and engagement. Focusing on value
co-creation (VCC), this chapter evaluates how NFTs enable travellers to
participate in the creation, personalisation, and sharing of experiences. |
PPTx ✓ |
|
Chapter
7: 07-Knowledge networks, emerging
social media technologies and Web 2.0 platforms. Author: Dr
Charles Mansfield ·
The cultural heritage of a town often remains
hidden from potential visitors. This chapter shows how the theory of
knowledge ecosystems can build networks for eliciting and sharing
place-making narratives. It applies these theories in a case study where a
new feature in the WhatsApp smartphone app is used to develop slow tourism
for a destination in Normandy, France. For the tourism development team, the
theories of story, plot and novelistic discourse are explored through an
illustrative and re-usable example for place-making creatives. |
PPTx ✓ Script ✓ |
|
Chapter
8: 08-Sustainable Heritage Management:
Lessons from the Middle East Region. Authors: Professor Farouk
Attaalla, Ranea Qaddhat, Samer Ababenh, Lama'a Al-orainat ·
This chapter evaluates the current situation in
3 heritage tourism locations in the Middle East. These historical sites
already attract tourism, but they are not listed as UNESCO World Heritage
Sites. The research presented here explores the conflicting challenges of (i)
attracting more tourists, (ii) protecting and interpreting the heritage,
whilst also (iii) considering how the UN’s Sustainable Development Goals
(SDGs) can be respected and implemented. As an outcome, the work here presents
a comprehensive plan for the development and restructuring of the tourist
attractions and integrating them with the surrounding environment to achieve
economic, social, and environmental sustainability. |
PPTx ✓ |
|
|
|
|
Chapter 10: 10-Stories of the Sea: Enhancing Maritime
Identity and Destination Marketing in Boka Kotorska Bay. Author: Dr
Senka Šekularac-Ivošević ·
The use of storytelling is today widespread in
various fields. However, in the context of maritime affairs, the number of
scientific and professional works dealing with this topic remains limited.
The key elements of the tourism offer of Boka Kotorska – as a significant
maritime tourist destination – especially its cultural and natural heritage -
are often interpreted in a fragmented and less scientifically based manner.
Boka Kotorska has, through history and collective memory, been recognized as
a strong maritime community, which is clearly expressed in the identity of
the local population. However, the maritime aspect of the destination remains
insufficiently visible to tourists, especially in the context of the growing
cruising offer. For these reasons, the motivation for this research arises –
to develop a content-rich, culturally based, and marketing-attractive
narrative, which will more strongly integrate the maritime heritage into the
promotion of the destination. |
PPTx ✓ Script ✓ |
|
Chapter
11: 11-Smart Tourism Sustainability
with Information Systems Development. Author: Ousanee
Sawagvudcharee ·
The tourism industry has become one of the
most important and influential globally thanks to modern technological
breakthroughs. One of the newest technologies, artificial intelligence, is
currently being used in many different industries. These components have
combined to form "Intelligent Tourism," which is currently the most
popular innovative travel trend. Intelligent systems are aware of their
environment and learn from their actions to achieve certain goals. They are
more commonly used to assist in data collecting, processing, and
decision-making in the tourism sector. For intelligent tourism to be successful,
intelligent information systems must be effective enough to deliver accurate,
relevant, and timely information to the appropriate individual. Giving
tourists the information they need to comprehend the behaviour of intelligent
tourism is essential. Although there has been a lot of research on
next-generation intelligent tourism over the last ten years, most data
indicate that none of the earlier studies has included a comprehensive
literature review. |
PPTx ✓ |
|
Chapter
12: 12-Food routes in the Dutch UNESCO
Wadden Sea region Author: Ben
Wielenga MSc & Anke Arts MA ·
As we move into the 2030s, sustainability is
expected to become a foundational element in the planning and growth of
tourism destinations, moving beyond being merely an afterthought.
Simultaneously, the rising impact of social media and new technologies will
transform visitor interactions and engagement, that allows for more
personalized and collaborative experiences that deepen connections with local
cultures. Food routes, ideally enriched by engaging narratives and strong
community involvement, are positioned to thrive within this shifting context.
Our chapter explores the concept of food routes in the Dutch UNESCO Wadden
Sea region, focusing on how local businesses engage with and perceive these
initiatives. Drawing on qualitative research, we define and explain food
routes and examine the motivations, advantages, and obstacles of food routes,
highlighting their capacity to foster sustainable regional growth and
celebrate authentic food heritage. |
PPTx ✓ Script ✓ |
|
|
|
|
|
|
|
|
|
|
Chapter
16: 16-Posthumanist Photography as
Slow Tourism in Ouistreham Riva-Bella Author: Mark
Stothard MA ·
Using photographic and recording
technologies, this practice-led research investigates how slow tourism
offers a deeper, more meaningful way to experience historic heritage
landscapes - specifically, the Normandy beaches in France where the D-Day landings
took place during World War II. As a photographer walking these beaches
slowly and thoughtfully, aiming to show how time, space, memory, and human
impact shape the way we see and feel these places, the approach implicates
theories from posthumanism, affect and materiality.
|
PPTx ✓ |
|
Chapter
17: 17-Translations of Srečko Kosovel's Poetry into English as an Invitation
to Literary Tourists Author: Dr Jasna Potočnik Topler Poetry plays
a central role in intercultural communication and literary tourism, as it
enhances empathy and offers insight into the human experience across cultural
boundaries. Srečko Kosovel (1904 - 1926), known in Slovenia as "the poet
of the Karst," is also recognised in the English-speaking world through
his own works and their translations. His poetry, infused with idiomatic
expressions and cultural references, presents not only a source of enjoyment
and a challenge for readers, but also a significant challenge for
translators, who must strive to preserve its originality and semantic
integrity.
|
PPTx ✓ |
|
Chapter 18:
18-Sustainable Tourism in Cornwall: An Application of the Tourism
Entrepreneurial Ecosystem Authors: Dr
Andreas Walmsley & Dr Gregory Borne ·
As the pressures on tourism to become more
sustainable continue to mount in an increasingly turbulent business
environment, the case study illustrates how a landmark destination envisages
and is taking action to shape its future. |
PPTx ✓ Script ✓ |
Comments
Post a Comment
Thank you. Please do a SHARE too...