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Anatomy of a Blog Post


The article-length post from the Travel Writers Online magazine that has the highest number of reads is 'Across the Bay from Concarneau'. Is it possible to see why so many people enjoy it?


Reasons for Viewing a Blog Post


The first two reasons are often discussed by writers and bloggers in the tourism industry. First, the recounted story is on-topic for those who follow this online magazine. And, second, it is a full-length article. By that, I mean, it is the classic size of three A4 pages of handwritten text. When I count one side of my writing, it comes to 350 words so 3 of those makes 1050 words. When you transfer your handwritten text into to your digital workspace, for example, Google Keep, you usually edit and improve the readability. I also add my photo captions at that stage, too. These writerly processes increase the word count to 1250 words. This substantial text gives the Google search bots sufficient content to classify the page and add it to Google's database for new readers to find.

Helpful Side-Headings

Intriguing but meaningful side-headings guide and reward readers with places to pause for breath. Google, too, reads these to make sense of the structure.

Wish you were here

Finally, the literary travel article has good information on locations and providers for readers who plan to travel there. These industry stakeholders are often pleased to engage in dialogue with the writer during the research phase, and, once the piece is published, they become part of the growing readership.

Two stars and a wish

What do you like about the article 'Across the Bay from Concarneau', and what do you wish you could add? Please click on the map below to re-read the magazine article










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