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TRAVEL WRITING AS AN INSTRUMENT OF CULTURAL HERITAGE PROMOTION

  TRAVEL WRITING AS AN INSTRUMENT OF CULTURAL HERITAGE PROMOTION This study contributes to the research literature through its approach to equipping tourism content creatives who are entering the professions of destination image communication with platform expertise alongside cooperation and co-creation leadership. Productive skills for travel writers and social media content producers in tourism are significant in the co-creation of sustainable tourist experiences since they are interactive and participative. The two purposes of this study are to implement and improve the dialogue journaling process as a re-usable methodology. The new 3-step processual research methodology is explained through a case study with stakeholders and project leaders in Brežice, Slovenia. The paper contributes to pragmatic tourism management concerns and practice by reporting findings from a real-world process project on cultural heritage that provides a re-usable solution. Please cite as: Potočnik Tople...

Social Media Storytelling e-book

Social Media Storytelling - e-book version now available Now free to download as e-book About the Storytelling Teaching Pack In this Storytelling Teaching Pack, we show you how to build your own campaign on social media for tourism destinations. The study pack is for lecturers in tourism management and for lecturers in English who want to add place-making to their teaching. The students will learn to research and write narrative non-fiction. The pack can be useful for learners on their own but is written as if a class of students were pursuing the same module. We are making the pack to respond to the requests to provide a teacher’s route through the material of our textbook, published by Routledge (Taylor & Francis) Travel Writing for Tourism and City Branding. The pack also helps lecturers focus on adding the following topics to their teaching: social media, content authoring and marketing, place-making and sustainable tourism design.   Free Download in Preferred Formats ...

Destination Plymouth

Destination Plymouth The whole story of the Millbay Residency and the UNESCO Cities of Literature writing commission celebrating Plymouth’s climate action is now available. The interview on YouTube explores how a place-making story, 'Millbay and Mill Bay' evolved from The Millbay Writer's Residency in Plymouth, Devon UK.  More background to the creation of the narrative is here on the magazine blog, Travel Writers Online. Simply clock on the Millbay & Mill Bay wave icons to read more below 

Ouistreham

The Port Ouistreham is a port, and home of the Riva Bella seaside area on the Normandy coast of Calvados in France. It has a population of a little over 9,300. It is bordered by the Canal de Caen à la Mer, which connects Caen city with the English Channel. In 2024, I focused on researching Ouistreham for literary and creative cultural connections after completing the Millbay Residency the year before. I am hoping the town will begin to reveal catalysts for a new piece of literary travel writing or a place-making meta-fiction along the lines of ‘Millbay & Mill Bay’. Residencies for Writers and Artists My first discovery was that the town, La Ville de Ouistreham Riva-Bella, had renovated a building and created La Maison des Artistes, specifically to host residencies for artists and writers. On contacting the director, I was very kindly invited to go along for a visit in November.   Here was a starting point around which to build a visit and fieldwork. Research Rewarded ...

Caen and Ouistreham Group in WhatsApp Community

Caen and Ouistreham Group in WhatsApp Community Have you tried setting-up a WhatsApp Community, yet? If you have been using WhatsApp with work colleagues or with friends for a while, then it is easy to do. A WhatsApp Community is a dialogue space to share an interest. The Community can grow and so you can divide it into Groups. In October 2024 we started a WhatsApp Community called French Travel and Books , and designed a logo of open books in the colours of the French flag: WhatsApp Group Soon, we realised it was a broad topic and so began to create Groups within the Community to share news and ideas for regions and cities. The aim began to form that it would be a space for collecting favourite holiday reading for visitors to these places. I am interested in Ouistreham and Caen because I completed fieldwork in November 2024, and the WhatsApp Group ran live alongside the travel and my stay in the port town.  Fieldwork in Ouistreham During my fieldwork in the town I was drawn to...

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